Even OxiClean’s Safe on Colors

Year

2023

On our watch or in your wash.

White and washing. Yeah, laundry fights stains. Our beloved whitening legend demoed how whitening beyond stains muddies everything. So here’s some whitewashing: no fun, no facts, just wait wtf.

OOH

4-page magazine ad

Website, with full bars of Wi-Fi

Randomly whitewashed groceries

A SECRET AD-... yep, an ad